Rich

Rich is a brand of juices and nectars launched by the Russian company ZAO Multon, now owned by the American The Coca-Cola Company. Rich juices, nectars and fruit desserts are of very high quality and are positioned as premium products. Rich is the standard of quality, style and status. This is a product dictated by the times. It is intended for independent, active people who are focused on success and strive to enjoy life. Rich is enjoying the magnificent taste of fresh fruit - on the one hand. A modern view of the world - on the other. The ability to find the bright side in all manifestations of life - on the third. And a sense of harmony - on the fourth. Rich juices and nectars Rich juices and nectars are very popular in Russia, they can be purchased in almost every grocery store. The range is quite wide. The Rich juice and nectar brand was created by ZAO Multon in 2001; The first boxes of Rich juice appeared on the shelves of Russian stores in 2002. The goal of the Multon company (which also produces juice under the Dobry brand) was to enter the premium juice market. The foreign name was chosen partly because in the minds of Russian consumers the concept of "premium class" is practically inseparable from the concept of "imported products". But it is worth noting that Rich and Multon do not hide their Russian origin in any way. An original stylish packaging design was developed. Almost immediately, a powerful advertising campaign was launched (including on television) under the slogan "Life is a good thing, no matter how you look at it." Thanks to such pressure, the Rich brand (as well as very high quality at the beginning of its "career") managed to achieve considerable success in the market. In 2005, the company ZAO Multon was acquired by the American corporation The Coca-Cola Company. The company itself, however, retained a significant degree of independence, and the change of ownership did not affect the success of the Rich brand at all. In 2007, the Multon company launched a new product under the Rich brand — the so-called fruit dessert mixes, positioned as an excellent option for a "quick and healthy snack." These desserts are thick fruit puree in a soft, hermetically sealed package. The product turned out to be quite successful on the market. Rich Juices - 10 Years of Taste In 2012, the Rich brand turned 10 years old. In honor of its 10th anniversary on the Russian market, the Multon company released a limited series of juices with a unique design and warm wishes from famous Russian designers — Andrey Bartenyev, Nina Donis and David Koma. Each of them developed their own design for a glass for Rich juice. From February to March, special promotional packaging for Rich was delivered to national retail chains, containing three limited edition juice packages and one of the anniversary glasses. The Rich brand's positions have been confirmed by prestigious awards. The international professional community has particularly noted the design solution for the packaging. Rich is the winner of the Foods Design Awards (USA) industrial and graphic design competition and since 2002 has been a permanent exhibit at the Chicago Athenaeum Museum of Modern Architecture and Design. Among Rich's awards: National Product of the Year 2003 Award Bronze Award of the Brand of the Year/Effie 2002 Competition.